NewsMedia corporate presentation
Adaptable and in its own corporate identity
The result
NewsMedia, known for websites such as Dumpert and GeenStijl, asked us to help them create a corporate presentation for their different brands. Seeing all of their brands have quite differtent brand guidelines, this posed a very nice challenge.
Examples of slides
Multiple brands, one presentation
The challenge
Our challenge was to incorporate five different brands into a single presentation whilst simultaneously guaranteeing its user-friendliness; NewsMedia's staff had to be able to make changes easily. We had to make sure that the proper information based on the customer's requirements could be shown at sales meetings.
Our approach
We started of with a brainstorm session to define the objectives and the target audience that NewsMedia wanted to reach. By adding interactive buttons, like those on their websites, it became easy to switch from one item to another during sales meetings. This way you could select from five different brands from one single menu.
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